King Football
Sport and Spectacle in the Golden Age of Radio and Newsreels, Movies and Magazines, the Weekly and the Daily Press
Michael Oriard
Publisher: University of North Carolina Press
Imprint: The University of North Carolina Press
Published: 12/2005
Pages: 512
Subject: Sports and Recreation, Social Science, Language Arts and Disciplines
| University of North Carolina
Print ISBN: 9.78E+12
eBook ISBN: 9780807864036
DESCRIPTION
Football, claims Oriard, served as an agent of "Americanization" for immigrant groups but resisted attempts at true integration and racial equality, while anxieties over the domestication and affluence of middle-class American life helped pave the way for the sport's rise in popularity during the Cold War. Underlying these threads is the story of how the print and broadcast media, in ways specific to each medium, were powerful forces in constructing the football culture we know today.