Originally published in 1984,
Reading the Romance challenges
popular (and often demeaning) myths about why romantic fiction, one
of publishing's most lucrative categories, captivates millions of
women readers. Among those who have disparaged romance reading are
feminists, literary critics, and theorists of mass culture. They
claim that romances enforce the woman reader's dependence on men
and acceptance of the repressive ideology purveyed by popular
culture. Radway questions such claims, arguing that critical
attention "must shift from the text itself, taken in isolation, to
the complex social event of reading." She examines that event, from
the complicated business of publishing and distribution to the
individual reader's engagement with the text.
Radway's provocative approach combines reader-response criticism
with anthropology and feminist psychology. Asking readers
themselves to explore their reading motives, habits, and rewards,
she conducted interviews in a midwestern town with forty-two
romance readers whom she met through Dorothy Evans, a chain
bookstore employee who has earned a reputation as an expert on
romantic fiction. Evans defends her customers' choice of
entertainment; reading romances, she tells Radway, is no more
harmful than watching sports on television.
"We read books so we won't cry" is the poignant explanation one
woman offers for her reading habit. Indeed, Radway found that while
the women she studied devote themselves to nurturing their
families, these wives and mothers receive insufficient devotion or
nurturance in return. In romances the women find not only escape
from the demanding and often tiresome routines of their lives but
also a hero who supplies the tenderness and admiring attention that
they have learned not to expect.
The heroines admired by Radway's group defy the expected
stereotypes; they are strong, independent, and intelligent. That
such characters often find themselves to be victims of male
aggression and almost always resign themselves to accepting
conventional roles in life has less to do, Radway argues, with the
women readers' fantasies and choices than with their need to deal
with a fear of masculine dominance.
These romance readers resent not only the limited choices in their
own lives but the patronizing atitude that men especially express
toward their reading tastes. In fact, women read romances both to
protest and to escape temporarily the narrowly defined role
prescribed for them by a patriarchal culture. Paradoxically, the
books that they read make conventional roles for women seem
desirable. It is this complex relationship between culture, text,
and woman reader that Radway urges feminists to address. Romance
readers, she argues, should be encouraged to deliver their protests
in the arena of actual social relations rather than to act them out
in the solitude of the imagination.
In a new introduction, Janice Radway places the book within the
context of current scholarship and offers both an explanation and
critique of the study's limitations.