Skate Life examines how young male skateboarders use skate culture
media in the production of their identities. Emily Chivers Yochim
offers a comprehensive ethnographic analysis of an Ann Arbor,
Michigan, skateboarding community, situating it within a larger
historical examination of skateboarding's portrayal in mainstream
media and a critique of mainstream, niche, and locally produced
media texts (such as, for example, Jackass, Viva La Bam, and
Dogtown and Z-Boys). The book uses these elements to argue that
adolescent boys can both critique dominant norms of masculinity and
maintain the power that white heterosexual masculinity offers.
Additionally, Yochim uses these analyses to introduce the notion of
"corresponding cultures," conceptualizing the ways in which media
audiences both argue with and incorporate mediated images into
their own ideas about identity. In a strong combination of
anthropological and media studies approaches, Skate Life asks
important questions of the literature on youth and provides new
ways of assessing how young people create their identities.