
Brewing a Boycott
How a Grassroots Coalition Fought Coors and Remade American Consumer Activism
Allyson P. Brantley
Publisher: University of North Carolina Press
Imprint: The University of North Carolina Press
Published: 04/2021
Pages: 304
Subject: History, Political Science
Print ISBN: 9781469661032
eBook ISBN: 9781469661049
DESCRIPTION
In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
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